Car rental scams are becoming more common. Scammers may pose as rental car companies and ask for pre-payment with a gift card or prepaid debit card. Other scams involve fake ads for rental car portals and phishing emails. Scammers may impersonate rental car company representatives and offer special promotions if the rental is paid up front with a gift card or prepaid debit card. Car rental companies may push pricey insurance plans and charge surprise fees. It is recommended to research the rental car company and verify deals with the company directly to avoid scams.